When we look at anyone on the street, we can see everyone carrying a mobile phone. Besides that, with the evolution of mobile phones to smartphones, people are increasingly immersed in this technological world.
Given this, we can understand the relevance of the Apps in digital transformation, where they can be used both to facilitate our lives and even to entertain us. One of the most entertaining Apps at the moment is TikTok.
A quick bit of history: TikTok’s popularity begins with a different app, called Musical.ly. The Musical.ly App was launched as social network created in China in 2014, which focused on small 15 seconds videos where users, specially Americans and Europeans, voiced a song and shared their result.
Already, the TikTok app produced by ByteDance, was born in 2016 and gained form in the Asian market.
However, in the year 2017, the Musical.ly app was sold to the Chinese company ByteDance.
With the sale of Musical.ly, both apps, Musical.ly and TikTok, were merged and their functions added together in the negotiation.
The fusion between the these two apps moved values estimated at 800 million to 1 billion dollars.
What is TikTok ?
This app can be either downloaded for Android or iPhone (iOS) and has the function of recording and publishing short videos, which can be last between 15 to 60 seconds.
The main focus of TikTok is to perform voice-overs, where the user has the availability of access a catalog full of options , which makes available both national and international musics.
We can basically think of TikTok as a Karaoke for the digital age.
Evidently, the most popular videos are those mostly performed in a humorous tone or even for dance choreographies.
The music options of the TikTok catalog are separated by categories, from the most famous of the moment or by search for musical genre.
Another function of this app, refers to the display of the name of the artist and the music used by others users in their voice-overs. In addition, you have the option to record a video or send a file from your own gallery that you can mix the volume of the sound of environment and chosen track as an ideal sonority.
When you record your videos, you can also use various effects such as: facial and ambient filters, thematic patches and visual effects on recording.
TikTok also have the format of social network, where users have the option to follow the profile of each other and even enjoy and comment on other people’s publications.
An interesting fact is that the app is not available in China and its servers are based in countries where the app is available.
How to use the TikTok App?
As explained above, this app can be downloaded for both Android and iOS, and to access it you can use your personal e-mail or the data of your Facebook, Instagram or Twitter.
The use of TikTok is recommended for children over 12 years of age.
TikTok News
The merging of the two apps resulted in more popular tools of the previous ones. As news, we have a feature that tells you when the users has spent more than two hours on the platform, and the promise of greater support and guidance to the producers of application content.
Former users of Musical.ly had their data transferred to the new application (TikTok), including all postings and followers. For those who already used both the Musical.ly and the TikTok, therefore, the changes came just as new update.
In this update, the App also has the function that allows the segmentation of videos through hashtag.This function helps those who seek to become popular as it helps in expanding user visibility.
The principal intention of the merger of the two Apps is to offer a more complete one, that allows the interaction between its users, that is to be a social network.
Monetization of TikTok
Although this App is free, it has many possibilities of monetization, and because of this there was the merger movement.
The main way that TikTok makes money is through advertising. Since December 2018, commercials started being displayed in the App and its users began to visualize campaigns of diverse branches of the industry.
The App is an attractive focus for advertisers with its large audience. TikTok is keen to maintain a segmented publication, that is, one that really meets the interests of its users.
TikTok opens space for companies that can offer products or services pertinent to the young age range of its users.
Prior to monetizing through commercials, TikTok allowed donations from its followers, where it earned a percentage of the money that was passed on to celebrities.
The Popularity of TikTok
From the year of 2018. the TikTok App gained popularity and became the most downloaded App in the U.S. Additionally, TikTok is available for download in more than 150 markets and currently available in 39 languages.
At the beginning of this year, TikTok reached the number of 1.5 billion users. It had more than 223 million installations in the first three months of the year.
Besides that, this TikTok is at the top of the list of the most downloaded App on the App Store – iOS.
Final Considerations
The success of TikTok is not for nothing, since it is an artificial intelligence plant capable of deeply understand the preferences of those using the app.
Unlike other apps, it doesn’t use artificial intelligence. On the contrary, artificial intelligence is its main product. All its features are built around it.
The users of TikTok share short videos aiming for impact. Because of this, each person who opens this app is exposed to a feed with short videos tailored to their liking. The artificial intelligence of this app is able to measure each micro relation to the content.
Despite the fact of not being the first app of the type, TikTok has come to stay.
